Editorial brand pages that load instantly on phones.
Boutique fashion, jewelry, and studio brands lose mobile shoppers when heavy lookbooks stall or inquiries sit unanswered in Instagram DMs.
- 10
- Products built in-house
- 12
- Web projects in the portfolio
- 04
- Site languages: EN, TR, ES, DE
- UTC+3
- Overlaps US mornings and the full EU workday
An independent brand or atelier needs two things that standard ecommerce templates rarely combine: editorial photography that feels like a print lookbook, and mobile pages that open in under a second from an Instagram click. METEK Digital builds custom brand sites such as Séraphine Atelier and Elif Seren, pairing collection storytelling with direct order or appointment flows.
Why template lookbooks lose mobile buyers
Most traffic to a boutique fashion, bridal, jewelry, or design brand arrives from mobile social links. Heavy theme carousels and third-party tracking scripts delay the first image by several seconds, and the visitor swipes back before seeing the piece.
We engineer collection pages with responsive AVIF/WebP plates, pre-sized aspect ratios, and zero layout shift so high-resolution photography feels immediate.
Selling by piece, appointment, or drop
Not every boutique brand sells through a generic supermarket cart. Made-to-order ateliers book private fittings; limited-drop labels collect sizing and WhatsApp orders; wholesale showrooms route trade buyers to a private line sheet.
We shape the conversion path around how your studio actually sells, with an admin panel where your team publishes new seasons and lookbooks in minutes.
Connecting Instagram and WhatsApp to the collection
When a shopper asks about fabric, sizing, or showroom hours on Instagram or WhatsApp, automated intake answers from your approved product data and hands ready-to-buy clients directly to your advisor.
Search visibility for category and material queries
Beyond brand-name searches, buyers search for specific garments, materials, and city showrooms. We give each collection and category its own indexable URL, Product schema, and clean multilingual hreflang.
Brand & Storefront Engineering
Editorial presentation paired with frictionless checkout
Quick collection filters
Category filtering and product variant switching that stay responsive on mobile.
Unified retail + wholesale catalog
Manage direct-to-consumer products and B2B stockist orders from a single clean inventory dashboard.
Product & Offer schema markup
Complete structured data for variants, stock status, and shipping rules across Google Search and AI shopping assistants.
Scope
What is included
Custom Next.js frontend with mobile-first typography and fast page transitions
Role-based admin & CRM dashboard tailored to your catalog, inquiries, or bookings
Searchable HTML specification tables, media galleries, and structured intake forms
WhatsApp, Instagram, or AI assistant integration with human handoff summaries
Technical SEO & GEO package: reciprocal hreflang, canonicals, XML sitemap, and JSON-LD graph
Full source code ownership, staging reviews, and no third-party plugin lock-in
How a project runs
From first conversation to launch
Discovery
We document the business goal, audience, available material, and technical constraints.
Scope
Pages, features, priorities, responsibilities, and review criteria are written down.
Design
We establish the interface, component rules, and a CSS design system when the project needs one.
Development
We implement the approved interface and connect the required panels, CRM functions, or messaging tools.
Quality review
We review mobile behavior, performance, core accessibility requirements, and technical SEO.
Launch
The approved release goes live with the agreed support period and content handoff.
Technology used in this work
- Next.js
- TypeScript
- GSAP
- Lenis
- React
- Tailwind CSS
- Instagram Graph API
- n8n
- Python
- Supabase
Questions we are asked
Can our studio update seasonal lookbooks and pieces ourselves?
Yes. We include a custom admin panel built around your collections, lookbook spreads, materials, and stock status so you never need a developer for a new drop.
How do you keep full-bleed photography fast on mobile?
We serve modern AVIF and WebP image sets sized per viewport, prioritize above-the-fold plates, and strip out bloated theme JavaScript.
Can you automate Instagram DM and WhatsApp sizing or appointment questions?
Yes. Through METEK Technologies we wire Instagram and WhatsApp automation that answers routine product questions and books showroom appointments.
Do you build multilingual sites for international shipping or wholesale?
Yes. We build native multi-locale editions with clean URLs and reciprocal hreflang for brands selling across Europe, North America, and the Middle East.
Show us the collection and how clients buy.
Share whether you sell made-to-order, by showroom appointment, wholesale, or direct online. We will map the right site and panel.