Next.js built to be found, fast and maintained.

Choose it when the site must rank, when pages mix static content with logged-in features, or when you want one codebase for the marketing site and the product. It fits catalog sites, B2B portals, SaaS front ends and content-heavy sites with an admin panel.

It is more than a five-page brochure site needs. A well-built static site can be simpler to run, and we say so when that is your case.

A product page that changes weekly can be generated ahead of time. A dashboard needs fresh data per user. A search page needs the server. Mixing these in one app is the strength of the framework, and caching rules are where mistakes hide, since a page cached too long shows stale prices and one never cached is slow and expensive. We document the rule for each route.

Google's published thresholds for a good experience are a Largest Contentful Paint under 2.5 seconds, an Interaction to Next Paint under 200 milliseconds and a Cumulative Layout Shift under 0.1. We test against them on a mid-range phone, use properly sized images, load heavy scripts only where they are needed and track the numbers after launch.

Server-rendered pages give crawlers real content. We add one heading hierarchy per page, unique titles, canonical rules, a sitemap, language alternates where relevant and structured data that matches what the page says. For AI assistants, the first sentence of each section answers the question it poses.

Moving to Next.js without losing search traffic starts with an inventory of every indexed address, a one-to-one redirect map, preserved titles and headings where they perform and a launch check against the old crawl. Content moves to a headless CMS your editors like or to a simple admin panel we build.